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Daily Archives: 14th October 2014

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Promoting Iced Nescafe through BTL activity

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It seems ordinary but this is one way Nescafe uses BTL marketing to promote its instant coffee in Malaysia.  The message is simple, you...

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Holy cow: Power Root 2Q FYE 2015 results not good!

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Power Root announced its Q2 FYE 2015 results on 25 November 2014. Since the company changed its financial year to March from February, the...