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Daily Archives: 20th August 2017


Word matching marketing from KitKat to Weiquan juice

KitKat in Thailand is celebrating Valentine's Day with a special packaging where consumers can match the words to express their love. In China, marketing using...


Sophisticated sounding labels heping Giant gains private label sales traction

Consumer confidence in Malaysia hit a 10-year low in Q3 2015, according to a Nielsen study. To save money, 51% said they are switching...