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Daily Archives: 20th August 2017

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Word matching marketing from KitKat to Weiquan juice

KitKat in Thailand is celebrating Valentine's Day with a special packaging where consumers can match the words to express their love. In China, marketing using...

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Sophisticated sounding labels heping Giant gains private label sales traction

Consumer confidence in Malaysia hit a 10-year low in Q3 2015, according to a Nielsen study. To save money, 51% said they are switching...