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Oishi Tea Go enters C2 turf

Liwayway Holdings Company Limited, doing business as Oishi, recently introduced Oishi Tea Go. Available in 500ml in three flavours lemon, lemon calamansi and apple, Oishi Tea Go is most likely the company’s first move into the RTD tea segment in the Philippines.

Oishi’s current beverage lineup includes Smart C juice drinks, Great Lakes juices, Hi Coffee, Oishi Fiber and Fruit, Tea Matchi milk tea drink and Oaties Milk milk and oats drink.

Oishi Tea Go (500ml) is priced at PHP 22.25 (normal price PHP 23.50) at Honestbee’s Robinsons Supermarket online store. Oishi Tea Go will be competing mainly with URC’s C2 Cool & Clean, the number one player in RTD tea with an 82% market share, according to URC’s first sustainability report released in early 2018.

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