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Monthly Archives: May 2018

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Nestle wants consumers to come up with new pairing ideas

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Lately, there has been a marketing trend in the Malaysian F&B scene of combining two products to create a new way to enjoy them...

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Creating new pairing opportunities

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Collaboration seems to be the way forward for companies offering complementary product lines. The recent example in Malaysia is the Kellogg's-F&N breakfast combo. The...