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Daily Archives: 30th August 2018

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Turning to religion for product marketing: example of Jeffer Juice

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Jeffer Juice from Imperia Asia Manufacturing Industries is now available at Giant and Cold Storage supermarkets in Malaysia. The three variants are date (kurma),...

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FMCG companies cashing in on halalnisation

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Malaysia is on the course towards 'halalnisation'. The term 'halalnisation' was coined by Ooi Kok Hin in an article in The Malaysian Insider. Why...