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Daily Archives: 10th November 2018

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Quaker oatmeal localising flavour to suit Indonesian palate

To make oatmeal the breakfast choice for Indonesians, Quaker, the oatmeal brand of PepsiCo, has replicated in Indonesia the flavour localisation strategy that it...

MUST READ

McCormick Hainanese Chicken Rice

This is an interesting example of a product from an international company trying to become relevant to local consumers. The McCormick Garlic Spread comes...