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Daily Archives: 5th March 2019

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The Case of Re-Branding Following Scandals in China

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Companies are know to change their corporate names after scandals partly as a way to bury the past and move forward. In China, the...

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The Pepsi menu challenge demonstrates the numerous possibilities to innovate with...

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Suntory PepsiCo Beverage (Thailand) has launched the Pepsi Menu Challenge to encourage Thais to be experimental with their favourite Pepsi. The challenge...

Grilled KFC?