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Rio cocktail fourth quarter 2015 sales disappoint, turns manly with 8%...

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The ready-to-drink (RTD) alcoholic cocktail beverage (预调鸡尾酒) division of Shanghai Bairun Investment Holding Group Co., Ltd.  (百润股份), best known for the Rio brand, reported...

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Promoting Iced Nescafe through BTL activity

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It seems ordinary but this is one way Nescafe uses BTL marketing to promote its instant coffee in Malaysia.  The message is simple, you...