Finally, the ghost pepper noodle has arrived in Indonesia. This Mamee Ghost Pepper Spicy Chicken for the Indonesian market comes with the MUI halal logo. Even before the official launch in Indonesia, some consumers in Indonesia already have access to the Malaysian version through e-commerce.
The official launch in Indonesia via Alfamart means this extremely spicy instant noodle now has a wider reach. The packaging of Mamee Ghost Pepper for the Indonesian market features the more recognisable Mamee label and is accompanied by the name of its Korean joint venture partner Shinsegae Food. In Malaysia, Daebak is used for the local market to standardize with the rest of the series.
Mamee Ghost Pepper Spicy Chicken can serve as as springboard for Mamee to introduce its other less spicy instant noodles in Indonesia that are more suitable to be eaten on a regular basis.