Indonesia’s Nutifood has rolled out subscription plan for its products under the HiLo, Tropicana Slim and L-Men range that are priced at least IDR 80,000. The benefits of the subscription plan is free shipping and up to 25% discount on products. This program is ideal for consumers who purchase on a regular basis covering items such as healthy sweeteners, dairy products and men fitness supplements.
The subscription model provides brands with a consistent revenue and helps to lock in consumers.
