Great Taste coffee in ready-to-drink (RTD) format in bottle is now available at Ministop convenience store in the Philippines. Available in three flavours Caramel Macchiato, Chocolate Mocha and Vanilla Latte, consumers can now enjoy a relaxing coffee experience anytime and anywhere. The price per bottle is PHP 20 (USD 0.40).
The launch of the RTD Great Taste represents a move by URC, the maker of Great Taste, to capture more consumption occasion with coffee that is portable. The competition landscape is increasingly moving towards RTD as younger consumers are keen on iced coffee in bottle or carton format.