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A fresh new Julie’s look

Image by Julie's

Julie’s, the popular business brand known by most Malaysians, now has a new younger face. Perfect Food, the company behind the Julie’s brand, has given the 36-year-old iconic brand a fresh look and a makeover.

According to the brand’s corporate identity guide, Julie’s is forward and upwards in the new logo and takes on “a spirit of hope and confidence,” reported marketing-interactive.com.

The new branding will be rolled out across Malaysia and Singapore first before being applied in other markets in early 2021.

Perfect Food has also grouped its range of biscuits under seven core pillars: crackers, decadent, love letters and assorted, sandwich, Le-mond and OAT25.

We really like the new logo!


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