Indofood has introduced evaporated milk under its Tiga Sapi brand in Indonesia. Tiga Sapi is known for its sweetened condensed creamer rich in calcium, vitamin D3, vitamin A and vitamin B1.
The new Tiga Sapi Evaporated Milk (500ml) is ideal for food and beverages and comes in a very convenient carton packaging with a resealable closure.
Competitor Nestle Indonesia launched its Carnation Evaporasi in 2018.
We are seeing competition shifting from sweetened condensed milk to evaporated milk as more consumers cook at home.