A CSR Effort to Support Communities Affected by the COVID-19 Pandemic
Kuala Lumpur, MALAYSIA, December 2, 2020 – Tetangga Kita, an eatery originated from Indonesia specializing in martabak, has recently introduced its new packaging – “To all our frontliners, Makasih Ya” – to show appreciation towards frontliners in this unprecedented time.
In conjunction with the campaign, Tetangga Kita is partnering with The Hope Branch, a non-profit organisation (NGO), founded by Harith Iskander and Dr Jezamine also known as Pertubuhan Harapan Amal Harith Iskander, where part of proceeds of the total campaign sales will be donated to the NGO.
Specially addressed to frontliners with “Makasih Ya” which translates to “Thank You”, Tetangga Kita “Makasih Ya” campaign will run from now until February 2021.
Aiming to bring the Indonesian street food closer to Malaysians, the martabak-focused eatery uses authentic ingredients and recipes imported from Indonesia. Tetangga Kita offers two options, Martabak Manis and Martabak Telor, translated as sweet martabak and savoury martabak respectively. For Martabak Manis, customers have the option to enjoy the thicker version with the richness of the flavour in a whole bite or the perfectly rationed thin version to savour the crisp and crunchy taste of it.
Some of the specialities on Tetangga Kita’s menu include the Jagung Keju (Tebal), Lotus Biscoff (Tebal) and Sapi, which is the crispy egg martabak with beef tenderloin, onions and leek. As appealing as it sounds, cold beverages such as the bottled Cold Brew Latte, made from single-origin Ethiopian Yirgacheffe coffee beans cold-brewed with milk and
a hint of gula Melaka, is another offering perfectly paired with the choice of martabaks available. Tetangga Kita has two outlets, one is located in Hartamas Shopping Centre, Kuala Lumpur and another outlet in Paradigm Mall, Petaling Jaya.
Tetangga Kita, a brand who chooses to give back to the community, recognises the impact COVID-19 has brought to the livelihood of many communities. Tetangga Kita aims to be of help in areas that are needed, to support the frontliners. With the launch of the new packaging, Tetangga Kita jumps on the bandwagon to cherish the frontliners, hospitals, police and armed forces.
Partnership with The Hope Branch Community
Partnership with The Hope Branch: Tetangga Kita will be donating to The Hope Branch, an NGO officially launched to assist vulnerable families, single parents, Orang Kurang Upaya (OKU), marginalised community and B40 to sustain during this pandemic. To date, The Hope Branch has contributed 25,000 meals and has distributed grocery hampers benefitting 200,000 families. The Hope Branch is also working together with KitaJagaKita, a “one-stop-shop” for Malaysian civil society COVID-19 efforts, to execute speedy aid delivery and to stay connected with medical frontliners.
This entire campaign is set to run for three months, starting from now to February 2021. Throughout the campaign, customers of Tetangga Kita will be receiving the new packaging of “To all our frontliners, Makasih Ya”. At the end of the campaign, Tetangga Kita will contribute part of the three-months-long proceeds to The Hope Branch.
During this CMCO, both Tetangga Kita outlets will only be opened for takeaway and deliveries. Customers can place their order at Tetangga Kita’s official website https://tetanggakita.oddle.me/en_MY/ or via their affiliated food delivery applications such as Grab Food, Food Panda and Oddle.
About Tetangga Kita Enterprise
Tetangga Kita Enterprise was incorporated in April 2018. It is a food and beverage company that specializes in martabak from Indonesia. Originated from Bangka Belitung Islands off the coast of the South Sumatera province, its aim is to bring authentic Indonesian street food closer to Malaysians.
With the authentic ingredients and recipes imported from Indonesia, Tetangga Kita offers a wide variety of sweet and savoury martabaks, in both thick and thin options. On top of that, their Indonesian drinks are also their speciality.
For more information about Tetangga Kita, please visit https://tetanggakita.oddle.me/en_MY/, or their Instagram handle @tetanggakita.