Together with the launch of handcrafted premium ice cream, Fruitas has also made available premium soy ice cream through Soy & Bean. The former is a dairy-based ice cream, while the latter is a soy-based ice cream.
The Soy Ice Cream Flavors are:
- Classic Soy
- Chocolate Soy
- Coffee Soy
“Ice cream has long been the go-to dessert of Filipinos… Recognizing this customer need, Fruitas came up with two new premium ice cream lines which will certainly make Filipinos happy, yet keep them healthy at the same time,” said Fruitas President and CEO Lester C. Yu, reported BusinessWorld.
The launch of dairy-free ice cream is in line with current consumer trend for dairy-free alternatives.