Coca-Cola China has launched a new Coca-Cola Ginger that can be heated and consumed warm. This is the first carbonated soft drink from The Cola-Cola Company that can be heated. The new product has already been launched in Shandong, Liaoning, Hunan, Chongqing, Hebei and Sichuan.
The soft drink giant first released its ginger-flavored Coca-Cola in China in 2017 as part of the global roll out of Coca-Cola Ginger around the world.
To expand the ginger-flavored Coca-Cola concept further, The Coca-Cola Company has now come up with a new heated product that taps into the existing local practice in China of boiling Coca-Cola with ginger as a cold remedy (可乐煲姜).
Consumers just need to heat up the drink to a temperature of up to 50 degrees Celsius before consuming. This winter drink contains real ginger.
Coca-Cola Ginger is an example of a product innovation that has been localised to tap into existing consumer practices.