The seaweed snack brand Taokaenoi has brought in the famous Taiwanese milk tea beverage brand Chun Chui He (純萃。喝) or Just Drink into Thailand. Sold at 7-Eleven outlets, Just Drink Taiwanese milk tea saw stunning success as the new milk tea in town has generated a lot of mentioned on social media. We have also seen images of out-of-stock situation, a clear sign that Thai consumers are keen on Just Drink. The price is THB 35 per bottle.
Back in 2017, Chun Chui He also saw strong demand when it was launched in Malaysia but this did not last.
The launch of Just Drink in Thailand by Taokaenoi represents a move to generate a new revenue stream following declining revenue in Thailand, down 40% year-on-year in the first nine months of 2020 due to the declining sales from tourists. Overall sales growth including exports for the first nine months of 2020 was down by 19%.
In Thailand, the launch of Just Drink RTD milk tea came on the heels of the opening of TP Tea by Chun Shui Tang in Central World. The first TP Tea by Chun Shui Tang outlet in Thailand, which sells Taiwanese milk tea, saw strong consumer interest.