17 December 2020, Singapore – Squads, there’s loot on the horizon! Mountain Dew®, a brand with deep roots in esports and the gaming industry and culture, is breaking new ground as it announces a global partnership with one of the most popular mobile games in the world, PlayerUnknown’s Battleground Mobile (PUBG MOBILE).
The move marks a pivotal next step in the ongoing mission by Mountain Dew to drive innovation and excitement in the gaming industry by reaching additional generations of esports professionals and fans. Alongside PUBG MOBILE, Mountain Dew is committed to championing the esports community and bringing gamers even more access to unique and exciting activations.
Fans in specific international markets, including Malaysia and Singapore can also unlock rewards and in-game prizes with the purchase of specially marked Mountain Dew products. Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship in 2020.
“Mountain Dew has been a part of the esports journey for many years and we are excited for this partnership with PUBG MOBILE Esports Program for its 2020 PUBG MOBILE Pro League South Asia. It has always been great to see the impeccable talents in this gaming community and we look forward to harnessing the passion within this ever-growing ecosystem”, said Salman Butt – Senior Marketing Director, APAC of Pepsico.
For more than fifteen years, Mountain Dew has manifested its trademark, bold style within the world of gameplay through a string of partnerships with industry-leading gaming titles. In 2017, the brand organised the DotA 2 Tournament in line with the increasing popularity of eSports in Malaysia and Singapore. It was aimed at growing the amateur players within the nation and setting Mountain Dew as the pioneering brand in Malaysia to host an amateur DotA 2 tournament. Now, Mountain Dew is reinforcing its position at the epicentre of gaming culture with the PUBG MOBILE collaboration, pushing the boundaries of what’s currently possible in gaming.
“We’re thrilled to join forces with PUBG MOBILE and we look forward to engaging with some of the top gamers in Malaysia and Singapore,” said Jennifer Lee, Beverage Marketing Lead of PepsiCo. “Mountain Dew is also introducing the PUBG Mobile Dew Challenge 2020 (which ends on January 30, 2021) in Malaysia and Singapore’s Largest Amateur PUBG Mobile Championship to showcase these talents who will compete for their share of an estimated SGD 65,000 in prize pool, with approximately SGD 32,000 for the champions, SGD 16,000 and SGD 9,000 for the second and third placing respectively. This global collaboration establishes a new chapter in gaming innovation and drives our promise to energize the next generation of esports enthusiasts with unparalleled activations.”
“PUBG MOBILE and its esports are breaking records with huge fans worldwide. Together with Mountain Dew, we can’t wait to see how players fuel up for victory,” said James Yang, Director of PUBG MOBILE Global Esports.
“It has been an absolute pleasure to help squad up the biggest partners of NODWIN Gaming in Mountain Dew and PUBG MOBILE,” said Akshat Rathee of NODWIN Gaming, which played a key role in developing the campaign and the partnership. “The faith in the worldwide gaming and esports community exhibited by Mountain Dew in tandem with the mammoth reach of PUBG MOBILE allows for gaming to show true power of scale. We are delighted to be involved in these two global giants joining hands for an exciting partnership that celebrates the spirit of inclusiveness through gaming in markets across the world.”
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