In Japan, Kirin Beverage and Morinaga have teamed up to introduce a new range of biscuits combining the companies’ popular products. This collaboration involves Morinaga’s Marie and Koeda (“short stick” in Japanese) and Kirin’s Gogo no Kocha (Afternoon Tea) – Straight Tea and Milk Tea.
This partnership serves as an inspiration for possible partnership between biscuit companies and beverage players in Southeast Asia.
