After flopping the taste test with the previous soupy Spicy Mi Boba, Mamee x Tealive is back once more with a dry version. This time, the new Goreng Boba comes with a pledge that it is the guaranteed tasty (“konfem tasty”).
Regardless of whether it tastes good, Mamee has scored big time by making the collaboration with Tealive the talk of time. In a way, this seemingly outrageous innovation has put Mamee on the top of consumer mind when it comes to instant noodle. The collaboration also cements the image of Mamee as an innovative instant noodle brand.