Shah Alam, 30 December 2020 – Fonterra Brands Malaysia together with Fernleaf, the flagship brand in Malaysia over the last 35 years, is dedicated to make Malaysia a healthier and happier nation. As advocators of youth empowerment and in driving awareness on environmental sustainability education, Fonterra together with the Ministry of Education (MOE) organised a National Interschool Recycling Competition coined as Waste-to-Wow that kicked-off in October 2020.
Although faced with multiple challenges brought by the pandemic, the initiative garnered an overwhelming total of 155 participants from 138 primary schools across six (6) states including Kuala Lumpur, Selangor, Putrajaya, Negeri Sembilan, Melaka and Johor. This initiative, in line with MOE’s Malaysian Education Development Plan 2015-2025, aimed to enhance student’s high-level thinking skills and public speaking skills while also encouraging students to appreciate the environment and conservation efforts.
All the entries received at the final stage were among the best and judging was made virtually based on aspects of innovation, creativity, prototype design, and self-improvement skills. The winning creation was won by Sekolah Kebangsaan Kompleks KLIA, Negeri Sembilan on their submission called Projek Alat Dispenser Sanitasy Anti Sentuh “PADAS”. It is a touchless sanitation dispenser prototype that is a replica produced using the concept of ‘ecobricks’ and recycled materials such as bottles and plastic containers collected around the school grounds. This design is also in line with efforts to address the COVID-19 pandemic by emphasising the importance of personal hygiene and hand-washing habits.
Another entry that made it to the finals was a design known as the 3R FBI Flipped Bin, a concept from Sekolah Kebangsaan Lembah Jaya Ampang from Selangor and selected first runner-up. The innovative invention with robotic elements was made from used materials such as tires, boxes and school desks as well as electronic components such as remote sensors (ultrasonic sensors), voltage power batteries and electronic circuits. In encouraging students to recycle more, the 3R FBI Flipped Bin detects movements and automatically opens the lid of the bin for students to recycle their trash without needing to touch the lid.
Healthy Environment is one of Fonterra’s main strategy to build a sustainable future, which focusses on integrating sustainability into the people’s thinking. This contest does not only align with the brand’s sustainability efforts but also provides an avenue for youths to stimulate their mental and emotional growth, especially during this unprecedented year.
“We often worry about the uncertain future and forget that the pandemic impacts our growing children too. While we must bring their attention to current societal issues, it is also equally pivotal that we continue to support and motivate them during these trying times through activities such as this contest,” said Manisya Ismail, Manager, Co-operative Affairs.
Manisya also pointed out that it is our duty as a society to shape the future of the next generation. “The world our children will live in is heavily influenced by the choices we make and the lifestyle we practice today. This should be a strong reason for all of us to start caring for the future and environment. By adopting a sustainable lifestyle and continuing to protect and regenerate our environment, we will be able to safeguard opportunities for future generations. A strong, healthy environment supports healthy and enjoyable lives, and improves the resilience of the planet.”
At the final round of deliberation, Yang Berusaha Tuan Zainal Bin Abas, Director of Sports, Co-curricular and Arts Division of the Ministry of Education thanked Fonterra for its noble initiative and welcomes other private sectors to come forward for partnership opportunities. “The government and the Ministry of Education strongly encourages the private sector to come forward and discuss how we can work together for the good and brighter future of our children and the national education system.” The Ministry of Education also hopes that similar efforts can be continued in the future involving more schools throughout Malaysia.
Fonterra will remain committed towards its environmental, social and economic targets that support the sustainability of society and the environment for a better future.
For more information, log onto https://www.fernleaf.com.my/en.html.