Home Food service Coffee shop Swensen’s reaching out to young generation with pop-up store

Swensen’s reaching out to young generation with pop-up store

Image by Swensen's

Ice cream chain Swensen’s has opened a dessert cafe pop-up store in Thailand called Sweet Aholic by Swensen’s to reach out to a new generation of young consumers who like cafe hopping. At the moment, Swensen’s main target group is family, reported positioningmag.com.

The new pop-up store is located in Sam Yan Mitr Town and has a minimalist design. Sweet Aholic by Swensen’s will open until 31 December 2020 and currently offers croissants including ice cream croissants as well as beverages.

 

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