Gardenia Malaysia has introduced PUAZZ! Gardenia as the new brand for its savoury bun. The existing Sambal Bilis Gardenia under the Gardenia Delicia has been rebranded under the new label. The country’s number one bread maker has also added two new variants under PUAZZ! namely Kari Ayam and Sambal Mackerel.
Faced with strong competition in the savoury bun segment by Mighty White, Gardenia is taking the right step through PUAZZ! to strengthen its leadership position in the market.