Xing Fu Tan Singapore has collaborated with F&N Magnolia to bring consumers a new option of Magnolia Plus Lactose Free Milk. Fans who are lactose intolerant can now enjoy Xing Fu Tang’s Fresh Milk or Dalgona series with a peace of mind. Simply request for the Lactose Free Milk option upon ordering, no additional charges required. Available at all Xing Fu Tang outlets starting from 1 January 2021.
We have previously seen Thailand’s CP Meiji collaborating with Au Bon Pain with lactose-free bubble milk tea back in 2019.
Lactose-free milk is certainly kicking up a storm in Singapore with F&N Magnolia and CP Meiji Singapore launching lactose-free milk options. CP Meiji recently added a bigger size pack (1L) for its lactose-free milk and introduced the new Dark Chocolate flavour for consumers to enjoy milk again.
Improving consumption frequency among adults including young adults is a paramount task for dairy companies as many consumers have stopped taking dairy once they go beyond their adolescent years. Lactose-free milk can help engage consumers back to the dairy category in view of the strong competition posed by plant-based options.