B’lue Philippines has joined the sugar-free club with the launch B’lue Zero. The water-based drink is sugar-free, calorie-free and is packed with B vitamins. There are 2 refreshing flavors to choose from Apple Cucumber and Pineapple Yogurt. B’lue Zero is available at Ministop outlets in the Philippines. B’lue Zero can potentially help URC to ride through the sugar tax challenges and recruit sugar-wary consumers.
Compared with B’lue’s latest addition in Thailand with vitamin C and B, the latest B’lue Zero offering does not come with vitamin C.