Farmhouse Malaysia made a special announcement on 11 January 2021 confirming the milk brand loyal customers’ worst nightmare that there will be a temporary disruption to the supply of their favourite brand in Malaysia.
The F&N fresh milk brand attributed the issue to “the recent congestion in both Port Klang and Australia” and this has “caused an unexpectedly prolonged transit time for our milk and, as such, might jeopardise the quality of the product.” Therefore, “F&N will not accept, nor will we sell these products, which do not meet our highest standards in quality checks and assurance.”
As such “there will be a temporary shortage in our product availability.” The most important thing about this announcement is F&N reiterated the “promise to return to the shelves again with high-quality, non-frozen, fully imported fresh Australian milk.”
What this announcement has done is F&N has once again confirmed its Farmhouse brand uses “high-quality, non-frozen, fully imported fresh Australian milk” and that’s why the port congestion has affected product availability in the market.
The risk of supply disruption is consumers will switch to another brand and the million dollar problem is will consumers return to Farmhouse once the dust is settled?