The value-add gifting initiative offers a way to enjoy Bacardi’s premium portfolio of products both in the comfort of home and in Singapore’s top cocktail bars
Singapore, 14 January 2021 – With home cocktail consumption on the rise, Bacardi introduces an added incentive for shoppers to add to their home bars and find cocktail inspiration through the new #CraftedForYou programme. Inviting spirits enthusiasts to elevate their home drinking experience with Bacardi’s portfolio, the programme also provides an opportunity to engage with top bartenders and draw inspiration for future home cocktail creations with their favourite spirits.
Through 31 March 2021, anyone who purchases a bottle of one of Bacardi’s premium products (see Appendix for full product list) from Wines n Spirits Singapore will receive a complimentary gift card to redeem for two unique crafted cocktails at some of the top bars in Singapore. Customers can choose to enjoy the cocktails on their own, bring along a friend for their own bespoke creation, or gift the card to a fellow cocktail enthusiast.
Once the bottle is purchased, shoppers will receive an invitation to choose their favourite spirit from select Bacardi brands and make the arrangements at a corresponding bar to redeem their two cocktails. No two cocktails will be alike, with the bartenders at each participating bar prepared to create custom drinks based on the recipient’s preferences. Drawing on everything from the guest’s mood to their favourite flavours and ingredients, the bartenders will develop custom cocktails on the spot using the selected brand.
Whisky fans can opt for a cocktail using Aberfeldy 12 Years Old, a Highland single malt Scotch whisky, or Dewar’s 15 Year Old blended whisky at MO BAR at Mandarin Oriental, Singapore. Those who prefer a rum-infused tipple can visit Miss Fitz for a custom cocktail with Bacardí 4, or The Bar at 15 Stamford at The Capitol Kempinski Hotel for a unique creation with Bacardí 8. Perfect for the light spirit drinkers, Tippling Club will offer drinks with Patrón Silver tequila and Oxley Gin.
For more information on Bacardi’s portfolio of brands, please visit https://www.bacardilimited.com; shop the #CraftedForYou offerings from Wines N Spirits Singapore: https://www.winesnspirits.sg/products/CraftedForYou.