Energy drink brand Red Bull and Halls Thailand have collaborated to launch a new Red Bull XS flavoured Halls candy. This limited edition product combines two iconic brands into one sugar-free product. Red Bull x Halls is available in a pack (THB 10) and box (THB 25).
Halls XS (Red Bull) is official described as a mixed fruits flavoured sugar-free candy. The candy most likely does not have the functional benefits that one would get from drinking a Red Bull energy drink.
Halls XS will most probably be available in Malaysia too.
We have seen similar example in Korea where Bacchus, a non-carbonated South Korean energy drink, has introduced Bacchus energy drink flavored jelly candy to reach out to a younger audience. The jelly candy does not have taurine or caffeine, thus safe to consume by consumers from all walks of life.