Home Country Indonesia Mayora Indah Bakmi Mewah reaches out to K-pop/drama fans with Bulgogi Noodle

Mayora Indah Bakmi Mewah reaches out to K-pop/drama fans with Bulgogi Noodle

Image by Bakmi Mewah

Mayora Indah has caught the K-Food wave with Bakmi Mewah Goreng Bulgogi Noodle. From innovating with local flavours, the Bakmi Mewah premium instant noodle now comes with the Korean Bulgogi flavour to offer K-pop/drama fans a chance to recreate the Korean dining experience at home.

The unique selling point for all the Bakmi Mewah range is having real meat content. For the new Bulgogi noodle, Mayora Indah did not hesitate to call-up its real meat ingredient to differentiate from competitors which only offer flavour and nothing more.

The real meat approach gives Bakmi Mewah the ability to replicate the meal-like experience and it would be nice to have kimchi as an accompaniment too. With Bakmi Mewah moving away from solely Indonesian flavour, it opens up more innovation possibilities for this premium instant noodle brand.

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