The Indonesian cheese producer Prochiz is reaching out mompreneur to encourage them to use Prochiz to create a side income with their culinary skills. Mompreneur is a female business owner who is actively balances the roles of mother and of entrepreneur. The trend of females actively engaged in home-based businesses is growing in Indonesia following the pandemic.
To demonstrate the viability of such a venture, Prochiz has created a breakdown in the cost of creating cheese corndog using Prochiz Quick Melt as an ingredient to sell to the public. Other brands can follow suit to encourage more people to become entrepreneurial, while showing support to help them tide through this difficult times.