Indonesia’s PT Sasa Inti, the producer of MSG and other seasoning, has plans to open 100 ChickyDang outlets. The company has a SasaPreneurship program to attract mainly young entrepreneurs to participate and operate ChickyDang on a franchise basis. ChickyDang was first officially opened in October 2020.
What is special about ChickyDang is the crispy chicken rendang pieces are cooked with Sasa seasoning. Apart from having having the Crispy Chicken Rendang, ChickyDang also serves Korean Rice Bowl featuring Korean spicy sauce, Crispy Chicken Original and Bakso Goreng.
Sasa’s enterpreneurship program lends a helping hand to boost employment during the current economic downturn caused by COVID-19. It also finds new way for Sasa to improve the usage of its seasoning in the foodservice channel as well as demonstrating to consumers Sasa seasoning can be used to cook trending Korean foods.