Fuwa Fuwa has elevated its quality to the gold standard to bring a stronger flavour and aroma to its sumptuous bread. Fuwa Fuwa, literally known as ‘fluffy’ in Japanese, is the the bread manufacturing joint venture of Sojitz Corp (70%), JR&R Distributors Inc (20%) and Ryoyu Co Ltd (10%) in the Philippines.
The new Fuwa Fuwa Gold comprises the following:
- Premium Loaf
- Whole Wheat Loaf
- Mini Loaf – Butter
- Mini Loaf – Choco with Orange Peel
- Raisin Rolls
Available in selected supermarkets: Robinsons, Landmark, Unimart, Makati Supermart, Cash & Carry, Marketplace, Shopwise.
It is interesting to see Fuwa Fuwa differentiating from other packaged bakery players by moving upmarket with better quality and taste.