Malaysia’s Cocoaland has introduced the RM 2.10 concept on its Shopee Malaysia flagship store. RM 2.10 is a popular price point made popular by the local discounter ECO Shop where most of the items there are sold at RM 2.10. To attract consumers, some packaged food and drink brands even created new SKUs just to ensure they have placement within ECO Shop.
The latest promotion by Cocoland for its Lot 100 brand means consumers do not need to travel to ECO Shop or other discounters to enjoy the RM 2.10 promotion.
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