Indonesian coffee producer PT Kapal Api Global has formed a partnership with China’s leading beverage maker Wahaha Group to launch RTD coffee in the Chinese market. The cooperation deal was signed on 18 January 2021. This cooperation is an important step towards the right direction for Kapal Api Global to have a bigger presence in the Chinese coffee market.
Right now, Kopiko from Mayora Indah has a larger share of the pie in the Chinese coffee market. Catching up through RTD coffee will be a good step. With COVID-19 affecting travel, the new RTD coffee can help bring Indonesian coffee closer to Chinese consumers. We also see much potential for RTD Vietnamese coffee in the same direction.