Drink to the new year and invite romance with Lyre’s limited time promotions and cocktail recommendations
29 January 2021, Singapore – Toast to Lunar New Year and Valentine’s Day with limited-time offers and signature cocktails available on Lyre’s new e-commerce platform. Launched in Singapore in 2020, Lyre’s provides an alternative for those who do not wish to drink alcohol but still want to enjoy the freedom and social aspect of the celebrations.
To welcome the Year of the Ox, stock up your home bar and receive a complimentary bottle when you buy any four 700 ml bottles from Lyre’s award-winning range of non-alcoholic spirits. Bring in extra luck with auspicious colours from Lyre’s including the Italian Orange, Italian Spritz, Aperitif Rosso, Spiced Cane Spirits and Absinthe. Customers can use the promo code LUNAR from 5 – 8 February 2021 to enjoy the promotion and receive a 15-minutes one on one mixology class with Lyre’s Brand Ambassador.
Shake up non-alcoholic versions of your favourite drinks in in traditional red colours at your reunion dinner with the Negroni Set, Boulevardiers, Manhattan, Americano, Jungle Birds or the Tarocco Highballs. Continue the celebrations with a sharing-friendly Lyre’s Breakfast Club Punch Pitcher, featuring the Lyre’s Dry London Spirit mixed with peach, cranberry and orange juice and topped with orange and strawberry slices; or the sophisticated Lyre’s Be You made of Lyre’s Aperitif Rosso, red wine reduction, champagne topped with London Essence rhubarb and Cardamon soda. Ring in extra luck with the Lyre’s Absinthe and Lemonade which signifies the symbol of jade and is made of Lyre’s Absinthe and premium bottled lemonade.
To add a bit of sparkle to Valentine’s Day, shake up the Lyre’s Passionstar Martini made with Lyre’s Dry London Spirits, premium vanilla syrup, fresh passionfruit pulp and lime juice, or the Lyre’s Clover Club with Lyre’s Dry London Spirit, premium raspberry syrup, lemon juice, egg whites, white sugar syrup and fresh raspberries. Express your love with the Espresso Martini made with Lyre’s Coffee Originale, Lyre’s White Cane Spirit and cold drip or fresh espresso with premium vanilla syrup.
Named after the Australian Lyrebird – the world’s greatest mimic – Lyre’s products were crafted to pay homage to the flavours of the world’s most time-tested spirits. The spirits are made from a mix of natural flavours, extracts and distillates derived from fruits, botanicals, spices, seeds and other natural sources. The products contain flavour notes that are a tribute to classic alcohol’s warmth on the palate, made through the blending of natural extracts of pepper berries and other plant-based ingredients. Each of the 13 spirits comes to life through a ‘spirit animal’ on its bottle, a nod to the spirit it was designed to mimic. With the rise of the “sober curious” movement developed into a widespread trend that is now prevalent across the globe, non-alcoholic alternatives are increasingly gaining traction across Asia, with Lyre’s is taking the lead in this category and invites drinkers into their world, giving the freedom for consumers to drink their drink, their way.
The Chinese New Year promotions are available through Lyre’s newly launched e-commerce platform (https://lyres.asia/ in Singapore, the first market in Asia to offer an online direct-to-consumer option. The site gives consumers direct access to Lyre’s comprehensive award-winning range and will also introduce exclusive new products only available through the site in the months ahead. Customers will