Lucky Me!, the number one instant noodle brand in the Philippines, is encouraging consumers to add SkyFlakes as a garnish on their Pancit Canton instant noodle. The resulting combination is called PAN-SKY. The suggested recipe is part of the Easy PC or Easy Pancit Canton recipe to encourage consumers to be creative with their Pancit Canton instant noodle.
In a way, this Easy PC move helps to elevate consumer’s eating experience especially targeting consumers who are dining more at home and want a more unique taste.
Lucky Me! also encourages consumers to cook their instant noodles with milk/evaporated milk (Milk + Mami) to deliver a more nutritious and healthy meal especially for children. We have seen quite instant noodle brands such as Indomie promoting the instant noodle milk combination. Lucky Me! is the one that is being vocal on the nutritional value probably to improve the image of instant noodles.