Singapore, 5 February 2021 – MO BAR at Mandarin Oriental, Singapore unveils its first-ever interactive digital menu.
In these unprecedented times, bars are continually innovating and adapting to best reach their audience while staying mindful of safety and cleanliness. MO BAR has introduced a unique way for customers to access their offerings beyond the traditional paper menu, bringing its creations to life with a fully interactive and digitally engaging menu to complement the in-bar experience. Featuring the bar’s Volume Three menu which launched in November 2020, the one-of-a-kind digital hub explores innovative ways to take customers on a journey. Breaking from conventions, the site is a nod to the way the drinks were designed – embracing the new normal with virtual guest shifts rather than in-person, while exploring the history and culture of their chosen destinations across the Asia Pacific.
With a scan of a QR code or click of a button, guests are whisked away to a whole new world of drink offerings depicted in vibrant colours and animations. On the introductory page, the animated star map mirrors the first page of the physical menu, presenting the collection of cocktails inviting users to scroll and discover the various symbols representing the strength and glassware used for each drink. Clicking on any of the regionally inspired drinks will bring one to a full two-page spread for a complete description, story and close-up of the drinks, with illustrations and photos bound to keep the user engaged and show a preview of what they might be ordering. Swipe up and down and be entranced by the beautiful colour transitions while exploring the full collection of drink offerings.
To navigate back to the home page, guests can click on the compass at the top right of the page to reset back to the map and explore the other offerings such as the food menu and takeaway cocktails to accompany the core drinks selection.
The new digital menu can be accessed on mobile, desktop and on the iPad at http://www.mobarsg.com/. For further information, please visit www.mandarinoriental.com/singapore. Reservations can be made by emailing firstname.lastname@example.org or calling +65 6885 3500.
About MO BAR
MO BAR is located on level 4, Mandarin Oriental, Singapore. Recognised as one of Asia’s 50 Best Bars 2020 and inspired by the Pacific Ocean, rich culture of Asia’s ports and the travellers who journey between them, MO BAR presents a new experience to authentically celebrate the colours, flavours and aromas of the region. Discover a sophisticated space where the distinctive bar counter takes centre stage while an open concept allows a glimpse into the bartender’s world of mixology. The luxurious ambience is set by an earthy palette of warm brown and olive green, accented with splashes of nomadic furnishings and décor.
Monday to Friday: 5 to 10:30pm
Saturday and Sunday: 12 to 10:30pm
Weekend Brunch on Saturday, Sunday and Public Holidays: 12 to 2.30pm.
For reservations and enquiries, please email email@example.com or call +65 6885 3500.