Home Drinks Coffee Nescafe Indonesia organises the Next Dalgona Hunt

Nescafe Indonesia organises the Next Dalgona Hunt

Nescafe in Indonesia has launched the Next Dalgona Hunt to encourage consumers to be creative with their coffee. Dalgona coffee with its whipped texture generated a lot of buzz in 2020 during the initial COVID-19 lockdown. Sales of instant coffee benefitted greatly from the dalgona trend.

Nescafe is now back with the Next Dalgona Hunt campaign (1 February 2021 to 21 March 2021) to spur consumers’ creativity in the hope that this would encourage higher consumer engagement with the coffee mix category.

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