Jollibee is planning to add 100 PHO24 outlets in the Philippines in 2021, reported Manila Bulletin. The first opening in 2021 will be at the Jollibee Tower in Ortigas Center, Pasig City in February 2021. PHO24 has been in the country since 2018 with one outlet as of June 2020. The number of PHO24 stores globally stood at 40 as of June 2020.
PHO24 launched two variants of Home Meal Kits in 2020 and added two new rice bowls to spur sales.