Planta Malaysia has introduced the new Planta Rice Mix to spice up the fried rice. Available in chicken and BBQ flavours, Planta Rice Mix margarine is a convenient product that is designed to elevate the taste of ordinary rice when mixed together. Planta Rice Mix is positioned as healthy-for-you as it comes with 6 vitamins – A, D, E, B1, B2 and niacin.
A similar product Blue Band Rice Mix was launched in Indonesia in 2019. Consumers just need to add Blue Band Rice Mix on the freshly cooked rice and mix it. It is that simple.
Both Planta and Blue Band Rice Mix are designed to be convenient and healthy and aimed at improving the usage of margarine, which is a category that is in urgent need for some innovation.