The maker of Finnjang protein stick in Thailand aims to achieve THB 40 million sales in the first year, reported prachachat.net. The protein sticks are made from peanuts and egg white offering 2x protein at 15g for a 75g pack or 6g of protein for a 30g pack. The protein sticks are baked, not fried.
Finnjang plans to devote 15-20% from sales for marketing and PR activities covering both online and offline. The plan is to introduce more flavours including orange and cranberry.