Soymilk maker Tofusan is recommending consumers to drink its soymilk warm as a way to create a new drinking experience. Soymilk is normally consumed warm as a breakfast item. The practice of drinking soymilk warm got lost once the product is packed into a bottle.
Just follow a few simple steps and reheat the soymilk in the microwave to enjoy a warm soymilk.
Temperature food such as self-warming can help differentiate a brand from competitors, while at the same time offer a new consumption experience.