In Malaysia, the Mister Potato Original Potato Crisps has now been upgraded to using premium Himalayan salt. We have previously seen Mamee launching Himalaya Hippo Crisps where the unique selling point is the premium Himalayan salt.
Himalayan salt, which has a pinkish tint due to mineral impurities, is usually more premium and is loaded with minerals making it healthier than the regular white salt. In Malaysia, Himalaya salt is commonly associated with the Himalaya salt candy.
Perhaps the upgrading to Mister Potato Original to Himalayan salt is to project a more premium image or to make the crisps more better-for-you.