Max’s Group, the largest casual dining restaurant company in the Philippines, has launched the Max’s Group Community Partner Program to give Filipinos the opportunity to earn extra income by selling Max’s Restaurant, Pancake House, Dencio’s, Teriyaki Boy, and Sizzlin’ Steak ready-to-cook items, as well as Jamba Juice’s ready-to-blend smoothies.
Through this program, individuals can start to resell Max’s Group favorites within their own neighborhoods and communities. Such programs have become common in Southeast Asia as brands, both packaged food manufacturers and foodservice operators, aim to sell directly to consumers, while harnessing the entrepreneurship of the locals.
Max’s Group has also deployed mobile trucks to sell its ready-to-cook foods directly to consumers. At the same time, the restaurant chain has made available ready-to-cook frozen packs at select stores including at SM Markets, WalterMart Supermarket, Shell Select, 7-Eleven Philippines and Lazada Fresh.
Max’s Group is looking at more ways to pivot its restaurant business as system-wide sales for the first nine months of 2020 fell 46%. There was a silver lining with third quarter 2020 sales grew 38% quarter-on-quarter.