PT Sasa Inti has entered into the chilli flake segment with the launch of Sasa Bon Tabur. The new chilli flakes come in two heat intensity of level 20 and level 35 in affordable sachet and plastic container packaging.
BonCabe is currently the market leader. Unilever entered into this segment (Jawara Cabai Tabur) through its Jawara brand in 2020. Chilli flake is a unique condiment ideally suited as a food accompaniment to elevate the taste of ordinary dishes.