Cointreau rolls out a month-long celebration in honour of the classic orange liqueur’s long-standing relationship with the Original Margarita
SINGAPORE (22 February 2021) – Cointreau, the world’s leading orange liqueur, announces a month of Margarita-filled celebrations in bars, restaurants and shops in honour of the brand’s long-standing relationship with the cocktail. At the heart of more than 500 cocktail recipes, including the Original Margarita, Cointreau is a mainstay for cocktail aficionados around the world.
In celebration of Cointreau’s history with the Margarita and perfectly timed to World Margarita Day on 22 February, the brand will offer a month of activities and promotions in Singapore from 19 February to 19 March. Cointreau has partnered with 11 top bars and restaurants across the island to offer special menus and giveaways to Margarita fans, including:
- Beast & Butterflies at M Social
- Beats Bites and Cocktails
- Comida Mexicana
- Cuba Libre Café & Bar
- Gem Bar
- Lucha Loco
- Super Loco Customs House
- Super Loco Robertson Quay
- Papi’s Taco
- The Dragon Chamber
Each of the participating venues will offer the Original Margarita with Cointreau, tequila, lime and salt, with at least one twist on the classic throughout the month (see Appendix for full list of recipes). Ranking as the #8 best-selling cocktail in the world1, the Margarita is known and loved by millions globally.
A key highlight this year is The Dragon Chamber, tucked away at Circular Road near Boat Quay. This speakeasy unfolds itself in the dark, revealing a 93-seater space which contrasts vastly with the unique entrance that has been decorated with Margarita-themed visuals from the brand – also perfectly evoking the Chinese New Year season. This outlet features a Chinese New Year inspired Margarita, Dr. Tang – with Cointreau, Espolòn, sour mix and tangerines – which draws inspiration as an auspicious symbol of good luck and wealth (S$16++).
Other creative menu offerings include the Margarita twist inspired by a Singapore Sling, the Mexican Sling, with Cointreau, gin, wild mezcal, Dom Benedictine, Cherry Heering, pineapple, prickly pear and lemon from Super Loco (S$19++), the smoky and floral La Diabla with Cointreau, mezcal, hibiscus extract, lime and agave from Papi’s Tacos (S$18++) and the Very Nice Margarita with butterfly pea-infused Cointreau, Espolòn, homemade dried orange peel syrup, apple and lime juice from Gem Bar (S$16++) and the Tipsy Margarita with Cointreau, Espolòn, brown sugar caramelised lime juice and a glass rimmed with charcoal smoked sea salt with freshly grated lime zest from Beast & Butterflies at M Social (S$8.80++). The first 100 customers who purchase a Margarita cocktail from any participating outlets will win Cointreau merchandise, such as branded tote bags and beach hats.
Retailers, including Cold Storage outlets at Northpoint, Takashimaya, United Square and more, will also offer a Scratch & Win lucky draw for any shopper who purchases a bottle of Cointreau. Prizes include a one-night staycation at Sofitel Sentosa for two pax (including welcome Margaritas and breakfast), a voucher for two Margaritas at The Cliff or Le Bar, a dinner for two at Panamericana including Cointreau cocktails (up to S$200 value).
With over 300 international awards and more than 150 years of history, Cointreau’s exceptional quality has helped the brand earn its place as a favourite amongst bartenders in the most respected bars around the world. The iconic orange liqueur has notably been a key ingredient in the original Margarita since its creation more than 70 years ago.
Legend has it that this timeless classic was created by an American socialite, Margaret “Margarita” Sames, who wanted to impress her guests with a welcome cocktail at one of her lavish parties in Acapulco. Mixing up two of her favourite spirits, Cointreau and tequila, with a slice of lime and salted glass rim, she created what would go on to become one of the world’s most recognised and popular cocktails, famously saying, “A Margarita without Cointreau isn’t worth its salt”. Naturally the drink was a hit, with the sweet and bitter orange flavours of Cointreau being the perfect balance for the recipe, and the Original Margarita was born. According to the legend2, Margaret had no intention of promoting her cocktail, but her influential friends — including Nick Hilton, movie star John Wayne, and Joseph Drown, owner of the Hotel Bel-Air in Los Angeles — loved it so much that they spread the word.
LEADING COCKTAIL CULTURE
It’s written in the books, as they say. Mentions of Cointreau being used as a cocktail ingredient date back to 1913, originally appearing in the vintage essential Der Mixologist by Carl Seutter. But this was just the first of many. Whether it’s Harry’s ABC of Mixing Cocktails (1922), or the famous Margaret Sames, who gave her name to the mythic Margarita, Cointreau quickly became a mainstay for cocktail aficionados. Testimony to this, the Cointreau liqueur is today a listed ingredient in more than 500 cocktail recipes.
“Our goal is clear: to establish ourselves as an essential part of the cocktail scene thanks to our proven legitimacy in this area. Not only are the organoleptic qualities of our orange liqueur recognised, but its great versatility and undeniable ability to enhance flavours make it an essential cocktail base. Today, Cointreau is at the heart of more than 500 cocktails, an achievement that we are proud of.” Elisabeth Tona, CEO of Liqueurs & Spirits, Rémy Cointreau