Thai energy drink brand M-150 and Lotte have teamed up to launch a new sugar-free gum in tablet form, featuring the bold M-150 flavour. This invigorating gum delivers a refreshing burst of energy, making it the perfect companion for any moment. It is now available at all 7-Eleven stores.
Previously, M-150 made an appearance as a flavor in Ole, a popular fruit-flavoured candy brand in Thailand.
Both efforts seek to broaden M-150’s consumer base, extend its presence across more consumption occasions, and introduce a wider audience to its distinctive flavour.
Key takeaways: expanding consumer base and consumption occasions for M-150
