Indofood CBP has officially launched POP Spageti, presenting a refined take on instant pasta with two flavour-forward variants: Spicy Bolognese and Spicy Carbonara.
Each serving is made from premium durum wheat semolina, delivering an optimal al dente texture, and is further enriched with a savoury combination of cheddar and romano cheeses, complemented by crispy beef garnishes and a distinct spicy kick. This innovative offering represents a significant enhancement to traditional instant pasta, combining gourmet quality with everyday convenience.
Instant food companies in Indonesia are turning their focus toward the pasta category. They aim to deliver convenient yet restaurant-style meals at home at a more accessible price point for everyday consumers.
In another development, Indofood CBP has introduced a fresh identity for its iconic instant cup noodle brand, Pop Mie, now rebranded as Pop Mie Lapeer Time. The name “Lapeer” cleverly plays on the Indonesian word laper, meaning “hungry”—reinforcing Pop Mie’s role as the go-to solution for quick and satisfying hunger relief. This rebrand aims to deepen the emotional connection with consumers while modernizing the brand’s appeal.
Pop Mie Lapeer Time now comes in eco-friendly paper cup packaging, reflecting Indofood CBP’s commitment to greater sustainability.
Pop Mie Lapeer Time is available in six flavours: Kari Ayam, Ayam Bawang, Soto Ayam, Baso, Mi Goreng Spesial and Indomie Goreng.
Indofood CBP has previously rebranded Pop Mie Mini, a smaller-sized cup noodle, as Pop Mie Snek, offering a conveniently sized portion designed to satisfy light hunger and uplift consumers’ moods throughout the day.
