Home Country Indonesia ABC President Indonesia launches Nü Matcha Lattea to ride matcha wave

ABC President Indonesia launches Nü Matcha Lattea to ride matcha wave

PT ABC President Indonesia, the company behind Green Tea, has introduced a refreshing new entrant to the ready-to-drink tea category: Matcha Lattea.

Developed in response to the rapidly growing global matcha trend, this innovative beverage blends the vibrant essence of authentic Japanese matcha with the creamy appeal of a latte, offering a modern take on traditional tea rituals. Packaged in a convenient RTD format, NU Matcha Lattea is designed to meet the evolving tastes of consumers seeking both premium quality and on-the-go indulgence.

Prior to the launch of Nü Matcha Lattea, the most recent innovation from the brand was Nü Lychee Ice Tea.

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