Agrain Holdings Sdn Bhd, known for its chain of healthy food restaurants in Kuala Lumpur and Petaling Jaya, has expanded beyond foodservice by introducing healthy chips under Grab Signatures. The new line includes Taro Chips, Pumpkin Chips, Banana Chips, and Purple Sweet Potato Chips, each in 45g packs priced at RM20.90. These snacks are high in dietary fibre, cholesterol‑free, and contain no added colouring or preservatives, reinforcing Agrain’s positioning as a health‑driven brand.
Agrain’s collaboration with Grab Signatures x Jaya Grocer demonstrates how foodservice brands can extend beyond their core channels to participate in a wider range of consumption occasions. Through the partnership, Agrain gains access to Jaya Grocer’s retail network and GrabMart’s on-demand delivery ecosystem, making its products available whenever consumers need convenient snacking options rather than only when they encounter the brand in its usual foodservice environment.
The collaboration also creates value for all parties involved. Agrain expands its reach and strengthens brand accessibility, while Jaya Grocer benefits from differentiated offerings that are difficult to replicate through traditional private-label products alone. For Grab, the partnership helps strengthen its retail ecosystem by giving consumers access to popular foodservice brands in formats suitable for at-home consumption.
